Cutting edge consumer research

Improving products using advanced survey techniques

Case study: Fast-moving consumer goods (FMCG) manufacturer

The brief: Monsanto, the makers of Roundup, had developed a new formulation and applicator. This was designed to enable gardeners to apply weed killer more accurately than is possible with a spray. The idea was that gardeners can use it on individual weeds which are growing in among flowers, vegetables or other plants, which would be …

Case study: Global advertising agency

The Brief: The client was a global company in the advertising sector based in London. The purpose of the research was to provide them with qualitative insights in support of a pitch. The research related to a particular category of health-promoting chilled food. The purpose was to explore purchase barriers and drivers, and the decision-making process …