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Case study: Fast-moving consumer goods (FMCG) manufacturer

The brief: Monsanto, the makers of Roundup, had developed a new formulation and applicator. This was designed to enable gardeners to apply weed killer more accurately than is possible with a spray. The idea was that gardeners can use it on individual weeds which are growing in among flowers, vegetables or other plants, which would …

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Online focus group advantages and disadvantages

In this article, we look at online focus group advantages and disadvantages compared with face-to-face focus groups. In particular, we look at “asynchronous” online focus groups, otherwise known as bulletin board focus groups, rather than at live online chat or video focus groups. However, we think the reader will be able to draw their own …

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A quick guide to brand awareness survey design

A quick guide to brand awareness survey design 27th October 2017 by Richard Clark Brand awareness survey results are valuable to brand owners by showing what proportion of the general public, or of their target market, have heard of their brand. Such surveys are usually undertaken online, and would typically (though not necessarily) have a sample size …

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The incredible reading speed of online quantitative research respondents

The incredible reading speed of online quantitative research respondents 16th November 2017 by Richard Clark This is a true story about a closed multi-response question in an online panel survey that we ran. Respondents were asked to select the personal care products they used regularly, from a list of 19 different options. The question text and answers …

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Brand awareness survey questions and questionnaire design

Brand awareness survey questions and questionnaire design 28th December 2017 by Richard Clark Brand awareness survey questions are usually organised into several sections within a questionnaire. The first section would typically comprise of demographic questions. These could include gender, age, region and social grade, and possibly also life-stage, income, ethnicity or other questions. Usually some or all …

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