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Online focus group advantages and disadvantages

In this article, we look at online focus group advantages and disadvantages compared with face-to-face focus groups. In particular, we look at “asynchronous” online focus groups, otherwise known as bulletin board focus groups, rather than at live online chat or video focus groups. However, we think the reader will be …

A quick guide to brand awareness survey design

A quick guide to brand awareness survey design 27th October 2017 by Richard Clark Brand awareness survey results are valuable to brand owners by showing what proportion of the general public, or of their target market, have heard of their brand. Such surveys are usually undertaken online, and would typically (though not necessarily) have a …

The incredible reading speed of online quantitative research respondents

The incredible reading speed of online quantitative research respondents 16th November 2017 by Richard Clark This is a true story about a closed multi-response question in an online panel survey that we ran. Respondents were asked to select the personal care products they used regularly, from a list of 19 different options. The question text and …

Types of online focus group software

The two types of online focus group software platform or tool 2nd December 2017 by Richard Clark There are two main types of online focus group software, for the two main types of online focus group. Types of online focus group software – Synchronous This software is for running online focus groups that take place “live”, …